Background
Hej. My name´s Michael. I´m a master student at the Stuttgart Media University in Germany and my major is Media Management.
I started this Blog here during my time in Stockholm (Sweden) in 2008/2009 by reason of one of my lectures, Trendspotting & Future Thinking which was given by SSES (Stockholm School of Entrepreneurship).
In Stockholm, I`ve happened to be at KTH – enrolled into the Media Management master programme. I really enjoyed my time there.
Now I´m back in Germany, about to accomplish my master-studies. Then I´m going to head straight towards PhD-studies in the beginning of 2010. Let´s see which place in the world my path will lead me to.

I use this Blog here to reflect on my studies and in order to be able to share thoughts with other people out there in the whole world.
I will also just gather nice things I stumble across or just reflect on issues I find noteable, important or at least worth thinking of them.
Since my main interest is in Behavioural Economics, Consumer Behaviour and Intercultural Studies, most often these topics might refer to
- Culture
- Global/transcultural Communication
- Media-Economics
- Media-Management
- Marketing
- Consumer Behaviour
Mostly, things will happen to have a focus on media. Nevertheless, you might also find some runaways.
So, this blog is to be considered as my virtual sketch- or notebook.
Contact
If you want to get in touch with me, you are very welcome to do this via email. Drop me a line at
michael.waltinger[at]hdm-stuttgart.de
Please feel also free to add me on Xing – which is a German Business Network.
Sincerely yours
//michael